Design System.
The foundation that powered every Bed Threads page: typography, cards, buttons, grid, project templates. Source of truth for the team.
Brief
Build a design system that creates consistency across every Bed Threads touchpoint, from the homepage to PDP to BYOB to marketing modules.
Problem
Without a system, every page solved type, spacing, and components from scratch. Engineering re-implemented the same patterns and the brand drifted page to page.
My role
End-to-end on the system:
- Type variables and usage rules
- Card, button, and grid foundations
- Project template for new pages
- Documentation engineering could ship from
Typography
Type variables and usage defined the visual hierarchy across every digital touchpoint: readable, consistent, and unmistakably Bed Threads.
Card system
Modular and flexible. Cards hold grouped content (product listings, promotional offers, editorial) with consistent structure and visual hierarchy across every section of the platform.
Buttons
Three button types (Primary, Secondary, Tertiary), each with a clear purpose, all sharing the same design language.
Grid
A grid that scales from mobile to desktop without re-deciding spacing on every page.
Project template
A template every new page is built from, so the system is the default, not an afterthought.