A returns experience that lifted sign-ups by 25%.
Redesigned the accounts and returns flow for a global fashion brand. Sign-ups up 25%, support tickets down 20%.
I'm Michael, a lead UX/UI designer in Sydney working end-to-end across product and design systems. I trained in industrial design, but the work I ship is digital.
Three recent UX/UI projects, each one designed for both the user and the business.
Redesigned the accounts and returns flow for a global fashion brand. Sign-ups up 25%, support tickets down 20%.
Redesigned BWS's native-app order tracking, including the unhappy paths most apps avoid.
Took Build Your Own Bundle from MVP to production. AOV lifted $128, and direct competitors copied the work.
Three practices, one eye. Product design is what I do day-to-day. Furniture is where it all started. Painting on the weekends keeps the eye honest.
End-to-end product design: research, journey mapping, interaction, hand-off. It includes the design system work that helps product teams ship faster. Hello Molly, Bed Threads, BWS, Lessy. The day job, and the work I'm proudest of.
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Five considered, multifunctional pieces: Bea, Éxi, Melo, Zee, No.7. Melo was exhibited at Milan Design Week when I was 23. This is the background that trained my eye, and the place where industrial-design discipline became second nature.
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Non-objective abstract painting. A weekend practice that feeds back into the rest of the work: colour relationships, composition, and knowing when a piece is done.
See art workI'm open to senior product roles, considered briefs, and the occasional commission. If your problem is interesting and the people are kind, I'd love to hear about it.
Send me an email