FLOATING

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THE DESIGN PROCESS BEHIND “FLOATING” WAS TO STRIP BACK THE NOTION OF A TRADITIONAL CLOCK. THIS WAS ACHIEVED BY DESIGNING A MINIMALISTIC CLOCK FACE AND HANDLES. ALL OTHER ELEMENTS OF A “NORMAL” CLOCK ARE ERASED. TO CLASP IT TO A SHELF, HIDDEN MAGNETS ARE USED SO “ FLOATING TIME” APPEARS TO FLOAT.