Made by Michael
Three years shaping a brand-defining platform.
Four projects across the Bed Threads platform: the design system that powered everything, the homepage that introduced the brand, the product page that converted, and the bundle configurator that competitors copied.
The platform
Four interconnected projects shaped the Bed Threads digital platform from 2021 to 2022. The design system underwrote every other surface: homepage, product page, and the bundle configurator. Each project below carries its own depth. This page is the overview.
Build Your Own Bundle
The headline. From MVP to production, with three rounds of usability testing along the way. Direct competitors used it as 'inspiration' for their own bundle configurators. That's how good it became. AOV up $128.
Read the BYOB case study
Design system
The foundation that powered every Bed Threads page. Twelve bespoke PDP components, tokens supporting responsive landing pages and marketing modules, documentation that let engineering ship without follow-up Slack questions. Source of truth for the team.
Read the design-system case study
Product page
Redesigning the product page end-to-end. HotJar revealed only 50% of users scrolled past the size selector, with most taps on swatches and the lifestyle image. The redesign lifted information hierarchy and surfaced reviews, which is what shoppers actually look for.
Read the product-page case study
Homepage
A homepage that answers the three questions any homepage must answer (who, what, and why here) in the first three seconds. Mobile-first responsive, designed for the 75%+ on phones. Editorial entry point for the brand.
Read the homepage case study