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Brief

The brief from Zest was an end-to-end project from the initial research to developing an MVP to validate broad ideas and market segmentation. Here are some critical milestones in the development of the main flow.

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Interview template

I conducted several interviews, including business owners, managers, events managers and users, to understand common pain points, motivations and needs.

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Affinity map

Within this affinity map, there are various forms of research, such as qualitative and quantitative data.

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Persona

Two primary personas were created, allowing me to understand the users' needs, motivation and pain points.

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UI flow
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Low-Fidelity 
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Final design onboarding process

This flow includes onboarding, landing page and venue page. This prototype allows the owner to assess the overall look and feel of the app.

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Final design
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UX/UI Design blog

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RØDE Microphones

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Sketchers

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Jimmy Brings

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