Bed Threads Home page

Brief

The brief was to work from end to end to redesign the Bed Threads home page utilising various forms of research, testing, methodologies and best practices to help drive the Ideation and design.

Systhesise homepage research

More than 75% of people use their phones to access the internet.
Clearly answer
- who are we
- what do we do
- What can you the visitor do here
First impressions matter, within 3 seconds, a website needs to tell visitors what the site has to offer.
Nearly 38% of people will stop engaging with a website if they find the content and layout unattractive.
your homepage needs to wear a lot of hats. Rather than treating it like a dedicated landing page built around one particular action, it should be designed to serve different audiences, from different origins.
Create an identity
The homepage is a user’s first glance into what your company or brand is all about. it’s the place users go to if they happen on your site by chance and what to know more
make these interactions feel personable to help see what you do and who you are.

Workshop

During this workshop, we reviewed research and findings. We also allowed stakeholders to bring in 2 competitors allowing the team to analyse them for areas of opportunity